Release Day Series Podcast

Welcome to the Release Day Series Podcast!

Behind every release there is a story, and with more than 50million tracks now available on Spotify, and growing by close to 60,000 daily, having a release strategy and a plan for your music is absolutely essential in giving an artist the best chance to be seen and heard. “Release Day” sits down with Canadian musicians of all levels, and genres to discuss the efforts that go into making release day a reality.



Episode 14: Alex Southey – …And The Country Stirred (Album): How to Invest In Your Music & Calling Attention to Previous Releases

Joining us today on episode 14 is singer/songwriter Alex Southey. On March 31, 2021 Alex released his third album …And the Country Stirred. Alex utilized email campaigns to connect with his audience during the release process, not only giving them the opportunity to hear his songs first, but asking them to help him determine
what his next single should be leading up to the album’s release.

We talk about results of that approach, and why he’ll continue to let his listeners in on that process with musical releases going forward, and why it was the right time to hire a PR company to assist in the album’s promotion. Alex also has a really great idea for bringing attention to older releases in the form of B-Sides to new releases.

If you have music you would like us to hear, or have a great release day rollout plan you want the world to know about, send an email with your EPK and release plan to: contactreleaseday@gmail.com

Thank you so much for listening, and Welcome to Release Day!

Theme music composed by Evan Denley

Reference Links:
Alex Southey’s Website
CFMA
The Gilberts
Pharis & Jason Romero
Big Little Lions
CBC Searchlight
Stranded Fest


Episode 13: LambLion – Only The Brave (EP): How to Embrace the Moment

LambLion is the indie folk/Americana project of husband and wife duo Oliver and Danka Pigott. Over the course of 2020, LambLion released 5 singles that would make up their debut EP – Only The Brave – released in February of 2021. The order of tracks on the E.P. reflects the order they were released throughout the year and depicts their journey through the changing tides of 2020.

We talk about producing their songs with Thomas McKay, & Marc Copely, recording in Lukas Rossi’s home studio, how they determine the visuals behind their music videos, and creating in a time of COVID while raising twin boys.

If you have music you would like us to hear, or have a great release day rollout plan you want the world to know about, send an email with your EPK and release plan to: contactreleaseday@gmail.com

Thank you so much for listening, and Welcome to Release Day!

Theme music composed by Evan Denley

Reference Links:
LambLion Website
Marc Copley (producer)
Thomas McKay (producer)
Stranded Fest
Indie101 Virtual Conference
Canadian Folk Music Awards


Episode 12: Brent Jensen – Surpassing 200 Podcast Episodes

On episode 12, we’re joined by Brent Jensen; author, music critic, radio personality & host/creator of his podcast “No Sleep Til Sudbury.” Discussing the “music that makes your skin vibrate” Brent’s guests have included musicians like Kim Mitchell, Julian Taylor & Kevin Comeau of Crownlands, as well as a handful of original MuchMusic VJs in Erica Ehm, Christopher Ward
and Tom Jokic.
We discuss how the show came to be, his preparation prior to each episode, and his production process. He also shares how Gerry Rafferty’s “Baker Street” is an emotional sweet spot for Hockey Night In Canada’s Ron Maclean.

If you have music you would like us to hear, or have a great release day rollout plan you want the world to know about, send an email with your EPK and release plan to: contactreleaseday@gmail.com

Thank you so much for listening, and Welcome to Release Day!

Theme music composed by Evan Denley

Reference Links:
Brent’s Website
Co.Lab Sessions- Podcast

Darryl Talks to Bands – Podcast
DOMINIONATED 20 or 20 – Podcast
Release Day Spotify playlist


Episode 11: Peach Luffe – Building loyal/dedicated followers & Daniel Ek was right…

On this week’s episode, Alex Huard speaks with Jong Lee, the founding member of Peach Luffe, about how he leverages the power of social media to gain loyal followers and dedicated listeners by interacting with anyone who leaves a comment or sends him direct messages. Not only does Jong understand the importance social media plays in connecting with his fan base, but he also recognizes the times we’re living in when it comes to attention spans…and if you need me to tell you…they’re short. Very short. Jong is playing the Spotify game as well as an indie artist I know, constantly producing and releasing music to feed the algorithm.

To give you an idea of how well his method has worked – following the surprise release of his song “Tangled” on March 4th, Peach Luffe has jumped from 30,000 to 50,000 monthly Spotify listeners, while tacking on an additional 3,000 followers on instagram in the same 3-week time period to take him to over 13,000 followers…

If you have music you would like us to hear, or have a great release day rollout plan you want the world to know about, send an email with your EPK and release plan to: contactreleaseday@gmail.com

Thank you so much for listening, and Welcome to Release Day!

Theme music composed by Evan Denley

Reference Links:
Peach Luffe website
Ice Walk GoFundMe
Lennox Island
Indepreneur
IndieWeek
Release Day Spotify playlist


Episode 10: Mountain Head – Creating a visual identity & Ideas on how to brand your next release

On episode 10 of the Release Day Series Podcast, we revisit our conversation with Electro pop duo Mountain Head from April 2020. The brothers caught our attention because of the level of attention and detail they put into each of their releases.

From album artwork and music videos to merch, each single release has been treated as if it were an album launch. We talk about the creative process behind their singles only approach, working with world famous tattoo artist David Peyote, their award winning music video “Soul Stain” and how a shaman experience helped to create their visual identity.

Catch our short video version of this interview here.

If you have music you would like us to hear, or have a great release day rollout plan you want the world to know about, send an email with your EPK and release plan to: contactreleaseday@gmail.com

Thank you so much for listening, and Welcome to Release Day!

Theme music composed by Evan Denley

Reference Links:
Mountain Head
Soul Stain Music Video
David Peyote
Unison Benevolent Fund
CLMA
Dropout Entertainment
Stay (at home) Fest
Release Day Series Playlist


Episode 9: Small Sins – Volume II (Album)

On episode 9 of the Release Day Series Podcast, Alex Huard speaks with JUNO Nominated producer/engineer Thomas D’Arcy as he returns to the music world as an artist with his project, Small Sins, following a 10-year hiatus.

We discuss his reasons for shelving the project with no intention of bringing it back, why he did, quarter/mid life crises, and the importance of the artists visual identity.

If you have music you would like us to hear, or have a great release day rollout plan you want the world to know about, send an email with your EPK and release plan to: contactreleaseday@gmail.com

Thank you so much for listening, and Welcome to Release Day!

Theme music composed by Evan Denley


Episode 8: The Motorleague – Dischordia (Single)

This week on the Release Day Series Podcast, we’re joined by Don Levandier of New Brunswick based Rock and Roll band “The Motorleague” to talk about their latest single “Dischordia” (Jan 2021) featuring Brian Byrne, formerly of I Mother Earth.

Don and Alex talk about where the song came from, the recording process and how the project was funded (it’s a wild story) as well as the experiences that have helped to shape the band and their sound over 15+ years they’ve been in the business – this includes cycling through band members in the double digits and working with JUNO & Grammy award winning producer Eric Ratz.

We were also lucky enough to score the original demo of the song that we’ll play a clip of after the interview.

If you have music you would like us to hear, or have a great release day rollout plan you want the world to know about, send an email with your EPK and release plan to: contactreleaseday@gmail.com

Thank you so much for listening, and Welcome to Release Day!

Theme music composed by Evan Denley


Episode 7: Julian Taylor – The Ridge (Album)

Today we revisit an interview we did in May of 2020 with Julian Taylor for our Release Day video series. If you haven’t heard it by now, Julian’s latest solo record “The Ridge” is one of the greatest folk/Americana records to be released in 2020. We talk about the benefits of releasing this record independently, how release day has changed over the decades, and his thoughts on how the music industry could evolve post-pandemic.

If you have music you would like us to hear, or have a great release day rollout plan you want the world to know about, send an email with your EPK and release plan to: contactreleaseday@gmail.com

Thank you so much for listening, and Welcome to Release Day!

Theme music composed by Evan Denley


Episode 6: Julie Neff – Over It (EP)

On January 27th, 2021, Indie-Pop artist Julie Neff released “Over It”, a 6-song EP she describes as a “project that shines a light on the open heart needed for vulnerability while planting one’s feet firmly on the ground to create the healthy boundaries we need in our lives.” We have a great conversation about music, the design process of branding the project, and how her experiences and exposure to different cultures from living abroad have had an influence on her music promotional strategy.

But we also get into some pretty tough conversations about dealing with toxic co-workers, toxic environments, and the continued existence of sexism in the music industry. Julie’s first hand experience with these encounters are a driving narrative within the songs on her beautifully constructed EP.

If you have music you would like us to hear, or have a great release day rollout plan you want the world to know about, send an email with your EPK and release plan to: contactreleaseday@gmail.com

Thank you so much for listening, and Welcome to Release Day!

Theme music composed by Evan Denley


Episode 5: Terra Spencer – Chasing Rabbits (Album)

On November 13th, 2020, Nova Scotian Artist Terra Spencer released her album “Chasing Rabbits”. This album is as warm and comforting as a fireplace on a winter’s day. Described as “a collection of songs set against the backdrop of the Canadian winter”, there really is no better way to put it.

Terra and I talk about how she began writing this project, acquiring funding through Music Nova Scotia, and the intricacies of co-producing an album through the pandemic in time for it’s winter release.

If you have music you would like us to hear, or have a great release day rollout plan you want the world to know about, send an email with your EPK and release plan to: contactreleaseday@gmail.com

Thank you so much for listening, and Welcome to Release Day!

Theme music composed by Evan Denley


Episode 4: ROOKS – The High Road (Debut Album)

On this week’s episode it was a pleasure to speak with Jay Bowcott of the Calgary based rock and roll band ROOKS about the release of their debut album “The High Road” on November 6th.

These guys took just about every facet of this release into their own hands, from producing the record in their home studio, to creating the music videos, album artwork and setting up their combined live with virtual release show. Jay and Alex dive into the details of how everything came together to help promote their debut album during the pandemic.

If you have music you would like us to hear, or have a great release day rollout plan you want the world to know about, send an email with your EPK and release plan to: contactreleaseday@gmail.com

Thank you so much for listening, and Welcome to Release Day!

Theme music composed by Evan Denley


Episode 3: Justin Fancy – Sure Beats A Good Time (Debut Album)

On episode 3 of the Release Day Series Podcast, Alex Huard speaks with Newfoundland Country artist Justin Fancy about his debut album “Sure Beats a Good Time”.

We talk about how the album was produced remotely, and the increased planning and decision making that went in to hosting a release party under strict government public gathering guidelines during the COVID pandemic.

Listen to Justin’s debut album on his website: justinfancymusic.ca/

If you have music you would like us to hear, or have a great release day rollout plan you want the world to know about, send an email with your EPK and release plan to: contactreleaseday@gmail.com

Thank you so much for listening, and Welcome to Release Day!

Theme music composed by Evan Denley


Episode 2: Stephen Stanley – Live Static Roots (Live Album)

In 2020, Stephen Stanley released his live album “Live Static Roots”, recorded in Germany in 2018. We discuss why it was the right time for it’s release, and how an album of this nature can serve as a rich addition to an artists discography.

If you have music you would like us to hear, or have a great release day rollout plan you want the world to know about, send an email with your EPK and release plan to: contactreleaseday@gmail.com

Thank you so much for listening, and Welcome to Release Day!

Theme music composed by Evan Denley


Episode 1: Meet The Team

In our inaugural episode, series creators Alex Huard and Graham Bieri introduce themselves and how they met through the Toronto music industry, how Release Day came to fruition, and what to expect from the series.

If you have music you would like us to hear, or have a great release day rollout plan you want the world to know about, send an email with your EPK and release plan to: contactreleaseday@gmail.com

Thank you so much for listening, and Welcome to Release Day!

Theme music composed by Evan Denley


Release Day Series Podcast Trailer